Engineered Sleep wanted a blueprint style animation incorporating the movement of the mattress.
To develop the style of animation they were requesting, I used after effects 3D to create the flipping/bending motion, than traced the animation in Adobe Animate to create the 3D movement in a 2D animation style. With some compositing and added Illustrator elements, this is the final result.
Client: Engineered Sleep
Production: Chamber Media
GFX: Neue Visuals
An inside look at how this effect was created: